How to avoid online business failures?

Internet Marketing is an umbrella term for marketing products and / or online services – and like many all-inclusive terms, Internet marketing means different things to different people. Essentially, however, Internet marketing refers to strategies used to market a product or service online, marketing strategies including search engine optimization and search engine submission, copywriting that encourages site visitors to take action, strategies for website design, online promotions, reciprocal links, and email marketing – and that is just hitting the highlights. online marketers are constantly devising new marketing strategies on the Internet in hopes of driving more traffic to their websites and make more sales, witnessed the growing use of blogs as marketing tools for business, for example. (For more on e-commerce experience, see my web If you are new to internet marketing, I recommend going to focus on these issues below. They can help your online business marketing avoid many mistakes.

1. Free Domain Hosting. Failure to obtain and use your own domain name gives your site visitors a bad impression of you and your online business. With domain registrations under $ 10/yr., There is no good reason to have your own domain name.

2. Poorly constructed websites. Your website is an extension of you and your online business. Must be attractive, professional and easy to navigate. With plenty of white space between paragraphs makes it easier for visitors to read your message. Include links at the top and bottom of each page so that your visitors are not lost. It’s a good idea to have a friend or associate review your site and provide feedback.

3. The lack of good content on the website. Offer your visitors free information, valuable and not just a sales pitch. By offering free information, valuable you establish credibility and make your site visitors feel really care.

4. Unsecured Credit Card Processing. Make sure the page that asks visitors to the site to the entry of confidential information from credit cards is secure. View secure pages will have “https” in the address bar. With identity theft on the rise, customers may be reluctant or refuse to leave the credit card information on a page in the order without warranty.

5. N processing credit cards. Eighty-five percent of all online purchases made with credit cards. Buyers like being able to “whip” the plastic, complete your order and leave your site knowing that the product is underway. There are a number of companies offering a treatment of credit card very low installation costs and no monthly fees. You can expect to pay more per transaction to the companies, but you only pay when you make a sale. This is in contrast to traditional merchant accounts usually require the completion of a long contract, credit check and monthly fees.

6. No Privacy / Policy Statement. Have a private life “/” policy page of your site is about these days is expected. Visitors to your site looking to see what you can expect from you in case there are problems. What is your return policy? What phone number can be achieved? What happens to the entry of information for visitors on your site? Is the information sold to others or sensitive information on your business? These are just some of the issues to be addressed.

7. Failure to build an opt-in e-mail file. If not collected the names and email addresses of visitors to your site is like throwing money away! Your “opt-in” list will be the means by which it keeps in touch with your prospects. Most visitors will not buy on their first visit to your site so you should keep your name and web address in front of them on a regular basis and bring them back to your site until they buy your product / service. With the abundance of marketing information available both online and offline, it is impossible to know with certainty what is really going to work, perhaps in terms of B2B is also a good way. However, to avoid these “murderer” marketing mistakes, no doubt, increase web site traffic and sales.


About zy833
i come from china

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