Marketing with Articles – How to Write an Unbiased Review

When articles for article marketing, from time to time you may want to write a “review” article.

For example, if your site is tennis, you could write an article reviewing the latest rackets. If your site is about travel, you may want to review a luxury resort. If your website about parenting, I could write a review of the last car baby seats.

Review articles can be a good change of pace from their regular test items and items numbered list. The purpose of a review article is to provide the reader with factual information have been collected for the product, service or destination that is being reviewed.

There is one important thing you need to be careful about if: Your review article should be worded in such a way that is not advocacy. That means that the article does not sound like he is trying to sell anything that would benefit.

In fact, his review article should not sound like you’re trying to sell anything. You are simply presenting objective and reliable facts about a product, service or destination. Writing in an unbiased manner, you give your article more credibility to the editors and readers.

Here are some tips to ensure that your article comes across as impartial:

1 – Be sure to include both for and against what you are reviewing. Even if you absolutely love the product, do your best to draw attention also to the potential negative. This will help give credibility to your review.

2 – The language used should not sound exaggerated up or sales and, like you’re a used car salesman or work in the marketing team for the product. You are just a consumer who has done their homework, and you want to share what you learned with your audience.

3 – Do not try to make people buy what is being reviewed – that makes your reader suspicious of his motives. He has no interest in getting your reader to buy this product – all I want to do is give them the precise information they are seeking.

4 – not to include an affiliate link to the website of the product you are reviewing, either in the article body or resource box. An affiliate network, reports that it has something to gain from someone to buy the product, which means it has an ulterior motive for writing the article.

5 – The resource box should not try to sell the item they are reviewing in your article. If it does, then it makes the item of “promotion” – a sales tool for the product.

The # 1 reason why items are rejected by publishers is the “promotional item.” When you are writing your article for review, follow these tips to ensure that seems completely fair. This will increase the likelihood that your article will be accepted and published by publishers, and enhance its credibility with its readers.


About zy833
i come from china

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: