What Kind of Marketing Video Should I Make?

***************************** What kind of video should I do? *****************************

Many of us use video to market our business. But with video marketing can be a blunt instrument or a surgical scalpel. Would prefer to use? For the sake of argument, assume that the knife. Key to using the right tool is to know your purpose. With respect to marketing, there are only three applications you need to consider. This is simple but profound.

For these concepts, I am indebted to the work of Sean D’Souza, who developed them. I limit myself to adapt to the video, but fit like a glove soft as silk.

The 3 uses for the video corresponding to the three elements of the marketing cycle, as explained by Sean: attraction, conversion and consumption. You need 3 to prosper in your business. Each feeds the other in a virtuous circle. Let’s take your time.

*************** Use # 1: Attraction ***************

You will not make a sale unless the prospect visits your website. They will not visit your site if the video is boring. Here is where it shines viral videos. I have written about viral videos and a deep our bond is a special report on viral video. Needless to say, the people most viral video and the most attractive of the implicit benefits, the more you are visiting. Fun, exciting, passionate, full of personality and not salesy. That’s what I want in a good viral video. Enough to reach your web site or store. All that and nothing more. That brings us to the second use.

**************** Use # 2: Conversion ****************

Do you use in your business proposals? How would you like a killer app? What if you could include with each proposal in writing, a video that expands on certain benefits, shows a superior process, highlights certain people in your company with which to work, everything to complete the picture. Cool, eh? How many of your competitors are doing this? Probably none.

The reason this works so well at this stage is that stage of attraction is greater. They are interested or have not reached this point. Whereas before you care about the process, they are very concerned, for many reasons we do not have time to get here. Thus, while a video that talks about the process would be dead on arrival as a part of the attraction, which may be of pure gold at this time.

If you can answer the objections to the conversion stage with your video, your closing ratio will go up.

****************** Use # 3: Consumption ******************

A video to stimulate consumption? Of course! This is very important. Why? Because if your customers do not use what you buy, how likely is to come back for more? Not much. So what kind of videos are like pieces of consumption?

All that shows a client how to use what they have already bought from you would be perfect. One way to video on using your software or bar or their prescriptions all that encourage consumption. The point is that they are useful and fun to watch.

The real beauty part is that with some adjustments, you can use these videos in a slightly oblique attraction. Not all the attractions of video must be viral. You can get a lot of mileage put new ideas into the heads of people who are not yet customers.

Keeping straight **************** ****************

I promise that if you follow these ideas separately, the videos will be more efficient from the standpoint of marketing. And after all, in your business, all you do is a key marketing point of some sort. Each time you touch your customer, you are making a statement about how you want to see your business. Video will help you see, warts and all. But in the end, that’s a good thing. It builds confidence.

And these days, trust is more important than gold.

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About zy833
i come from china

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